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Protecting your Trademark Worldwide by using the Madrid System

The Madrid Protocol is one of two treaties comprising the Madrid System for international registration of trademarks. The protocol is a filing treaty and not a substantive harmonization treaty. A harmonizing treaty brings countries together with an agreement to the same procedures and requirements. A filing treaty is just that, it allows you to seek filing for your trademark in another country, but with no guarantees it will be registered as there may be different filing requirements. If it does get registered, then it receives protection. This filing method provides a cost-effective and efficient way for trademark holders -- individuals and businesses -- to ensure protection for their marks in multiple countries through the filing of one application with a single office, in one language, with one set of fees, in one currency (Swiss Francs). Moreover, no local agent is needed to file the application. While an International Registration may be issued, it remains the right of each country or contracting party designated for protection to determine whether or not protection for a mark may be granted. Once the trademark office in a designated country grants the mark’s protection, the mark is protected in that country just as if that office had registered it. The Madrid Protocol also simplifies the subsequent management of the mark, since a simple, single procedural step serves to record subsequent changes in ownership or in the name or address of the holder with World Intellectual Property Organization's International Bureau. The International Bureau administers the Madrid System and coordinates the transmittal of requests for protection, renewals and other relevant documentation to all members. So if you are selling coffee in Germany like Starbucks or burgers like McDonalds does in China, the Madrid Protocol is a great way to register your trademark internationally.

If you have questions about registering your trademark internationally please contact trademark attorney George Leone with your trademark questions.

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Citadel Patent Law - Tacoma Intellectual Property Attorney
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